SOCIAL MEDIA AS A PROMOTIONAL CHANNEL

Irrespective of the fact that social media is known for vast potentials, organizations have rather resorted to use these important channels for promotional purposes. This is because we are presently in computer age and therefore the targeted audience or individuals who are going to be key patronizes of any new product are 60 to 70% found online (social media). Take for instance Facebook as we all know is recently turning into a global village because a reasonable percentage of the world populations are online.

This is why organizations are more interested in promoting and advertising their goods and services on social media to give it a wider recognition.

Most outstanding companies and organization have what we called Facebook Page. This is an important feature that enable companies to have a branded outfit on the Facebook Platform. And this better promotes their products.

Social media in recent times is becoming a do without tool to organizations because it serves as the best Promotional Channel.

Organizations are depending greatly on social media in enhancing the marketing of their products.

The promotion of goods and services are directly affecting the marketing of goods and services promoted. That is why they are mostly interested in using social media as a channel for the promotion of goods and services to improve sells.   

Martins Francis Ifeanyi